Entertainment is serious business for alumnus.
Submitted by Beverly Z. Welber on January 22, 2010 Email Post | Print Friendly | 183 views
Herb Payan (PMBA ’09), vice president, IS&T, Sony Music Entertainment, reflects on the global complexities in the music industry caused by the digital revolution: from understanding intellectual property rights, to integrating technology into business objectives, to the impact of the culture of “free music” on companies’ revenue streams.
Thanks for this great video – The music industry has changed more than nearly any other in the last ten years, and it was great to watch the insights from someone right inside the industry. Even the part of the industry we are involved in, creating Music Theory Worksheets is subject to these new business rules for the 20th Century.