Articles tagged with: Department of Marketing
Eight faculty members add promotion to their list of accomplishments.
The College of Business Administration congratulates eight faculty members on their recent promotions to the next rung of the academic ladder.
The following were promoted from associate professor to full professor: Irma Becerra-Fernandez, Department of …
New AMA regional conference gives students a collaborative hands-on marketing experience.
New AMA regional conference gives students a collaborative hands-on marketing experience.
Featuring Tim Dugan Birrittella, Instructor, Department of Marketing.
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Student consultants and their client benefit from case study.
Team members conducted some of their research on site at CCT’s warehouse.
As a relatively new company, CCT Global Logistics couldn’t afford to hire consultants to evaluate an efficiency challenge they’d encountered. Nor could they …
Students take the art of negotiation from the classroom to the business world.
Kimberly Taylor
One’s ability to negotiate effectively with co-workers, superiors, and subordinates is taking on an increasingly important role in today’s global workplace.
According to Kimberly Taylor, associate professor in the college’s Department of Marketing, people …
Simulations offer innovative approach to teaching.
Many classes in business schools now include simulations—a method of teaching that actively engages students in complex situations that mirror real-life challenges. But while simulations prove stimulating, crafting an entire course around just one can …
New study examines information source usage and purchase satisfaction.
If you have bought a car recently, you doubtless recognize the experience as a prime example of a big consumer purchase decision—one that motivates most people to search various information sources before buying.
Anthony D. Miyazaki
Marketers …
New director outlines clear vision and agenda for the Ryder Center for Supply Chain Management.
Walfried Lassar
Supply chain management can affect every aspect of today’s business environment—from marketing, finance, and distribution to global logistics and international business. What’s more, an increasing number of companies rely on supply chain management …
Information technology plays an increasingly key role in sales performance.
The image of the salesperson shuffling from customer to customer with a satchel full of wares is ancient history.
Today’s sales force hits the streets armed with cell phones, PDAs, and laptops, plus spreadsheets …
Marketing planning requires more than discipline.
“A surgeon needs to fully understand the process of performing an operation, but he or she also has to be able to improvise once the procedure begins.”
sing this analogy, Peter R. Dickson, Knight …
