Articles tagged with: Marketing
Business student explores alternative energy in the Dominican Republic.
As the exciting potential of biofuels and renewable power such as solar, wind and waste-to-energy are explored around the world, an undergraduate at Florida International University (FIU) spent six weeks this summer researching alternative energy …
“Dinner with 12 Strangers” combines Chinese food, the business of global flowers and networking.
It’s an innovative idea that’s part business, part social—and totally interesting. “Dinner with 12 Strangers,” a brainchild of the Student Alumni Association at Florida International University (FIU), lets alumni and community partners host a dinner …
FIU listed among the top 15 graduate business schools in global management and operations.
Florida International University’s (FIU) Chapman Graduate School has been rated among the top 15 business schools in two categories—global management and operations—surveyed in The Princeton Review’s second annual “Student Opinion Honors for Business Schools.” The …
Industry marketing leaders offer insights into “the new normal” at FIU-hosted conference.
Analysts and executives—along with those working in the marketing trenches—agree: The profound shift in the global economy has triggered a reset to a lower baseline of commercial activity. People borrow less, save more and spend …
Strategic use of social media levels playing field cost-effectively.
Business schools with significant resources—such as full-time public relations personnel—can cultivate relationships with reporters in the hopes of gaining coveted press coverage. Now, thanks to social media outlets such as Facebook, Twitter and LinkedIn, a …
BBA+ students write mission statement . . . for their marriage.
When Mitzue Stockdale began the BBA+ Weekend program in the College of Business Administration in May 2008, she had been warned about a marketing project that would put her in close contact with her teammates, …
From the desert of Dubai to the mountains of Denver, alumna works her way across the globe.
Christine Adolf (BBA ’07) has been getting acclimated to the altitude of Denver where she recently joined QualVu, a firm that provides online video research solutions. She was born in Montreal, went to high school …
Raul A. Zubillaga (BBA '82)
Raul A. Zubillaga
Areas of study: Finance and investment banking
Additional education: In 1993, he earned the designation of Chartered Financial Analyst
Current employer: CitiTrust
Title: Managing Director and Chief Trust Investment Officer for Global Wealth Structuring
Here …
Research with practical orientation identifies powerful way to secure customer loyalty.
Nancy Rauseo
Process mapping—creating a diagram to help clarify a process or a series of parallel processes—is a familiar idea to most firms and companies, especially those involved in efforts such as Six Sigma or any …
