Christine Adolf (BBA ’07) has been getting acclimated to the altitude of Denver where she recently joined QualVu, a firm that provides online video research solutions. She was born in Montreal, went to high school in Chicago, graduated from the business school at FIU and headed to Dubai to work for a small public relations and marketing company. Now, she is helping her new employer create its marketing strategy, one in which she sees an important role for social media.

“Social media are tools for building relationships and communicating, and are a valuable part of an overall marketing plan” said Adolf, a member of Beta Gamma Sigma, the international national business honor society, which recently quoted her in the summer issue of their newsletter, International Exchange. The edition focused on “Virtual Networking: The Business Side of Online Social Media.”

PodCamp sparks interest.

“I attended PodCamp Montreal where I really enjoyed the community and saw different ways social media can work,” she said, admitting that “a year ago I would have thought all this was weird.”

As a result of her PodCamp experience, she got involved in Twitter and served on the leadership team for the Social Media Club of South Florida.

Given that her Facebook page bears a quotation from Gandhi-“Be the change you wish to see in the world”-it’s not surprising that she also values social media for the good they can foster internationally, Twestival Unstoppable, for example. On February 12, 2009, thousands of Twitter users in 202 cities raised $250,000 for charity: water projects.

“The event was organized all over the world in a matter of a couple weeks,” Adolf said. “I’m very interested in ways non-profits can use social media to raise awareness and funds, and contribute to social change.”

In addition to social media, Adolf enjoys Mediterranean food, hula hooping, and languages, with French, English and Greek in her repertoire, and Arabic next on her list.