Unique on-campus Microsoft internship builds on social media contacts.

Texting. E-mail. Twitter and Facebook. These communications and social media tools have fast become an integral part of every student’s academic and campus community activities.

Now Stefany Marcelino, a management information systems (MIS) major in the College of Business Administration, is using these same tools as part of a new ten-week internship program brought to Florida International University (FIU) by Microsoft Corporation and Campus Entertainment, the marketing partner of the National Association for Campus Activities.

Stefany Marcelino, Student, MIS Program“I’m working as a campus representative for Microsoft, helping them introduce the all-new Windows 7 operating system to students,” Marcelino said. “My responsibility is to use social networking to organize opportunities for my peers to view Windows 7 capabilities on the laptop Microsoft provided.”

Social media innovation for Center for Leadership helps win internship.

The selection process for this internship was rigorous. Campus Entertainment sought a campus leader who connected with peers electronically and through involvement in clubs and organizations. The selected student also needed to be tech-savvy—having proven experience with Microsoft Windows and Microsoft Office. Marcelino, who works as a student assistant in the Center for Leadership, fit the bill on all counts.

“Anything related to technology is Marcelino’s forte,” said Garth D. Headley, the center’s director of programs. “She is our social media guru. She has created a buzz for the Center for Leadership on the Internet by establishing our presence on Facebook, LinkedIn, Twitter and other electronic communities. It’s no surprise she was selected for this internship.”

Opportunity connects with career goals.

“I’m planning a career in MIS where I’ll be going into companies recommending products to help meet business goals,” Marcelino said. “I’m doing the same thing here—showing students how Windows 7 can help them through the college experience. Not to mention that I’m excited to work with a leading technology company like Microsoft and play a role in supporting the launch of Windows 7.”

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