Making the most of marketing might

Entrepreneur Susie Kreitman Taylor moved quickly to get her baby product into a lot of stores, from Florida to New York to California.

What she learned, though, is that before trying to sell her multipurpose bib to the masses, she first needed to educate her target customer and create demand. She now takes her marketing message mom to mom.

Taylor, a mother of two boys and an actress, was a semi-finalist in last year’s Business Plan Challenge for Bibbitec, her eco-friendly, easy to clean, oversized baby’s bib that can also be used as a burp cloth, diaper changing pad, blanket and art smock, for starters.

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Read: “Making the most of marketing might,“ an article from the

The annual Entrepreneur Challenge Business Plan Competition is designed to provide a platform for FIU affiliates (including students, faculty, staff and alumni) to showcase new ideas, while providing a forum to attract investment for their business models. The business model must prove itself to have breadth and sustainability; as well as demonstrate that it possesses, or can acquire, the resources to actually launch and be viable. Since 2004, the Pino Center has recognized approximately fifty-five noteworthy student business plans that have received a cash gift and have launched new ventures. This year, the Pino Center and the FIU’s College of Business have joined forces with The Miami Herald, and for the first time the Pino Center will be the naming sponsor for the Miami Herald’s Business Plan Challenge.

The Miami Herald Business Plan Competition, presented by the Pino Global Entrepreneurship Center, will offer two tracks for the competition: one open only to FIU affiliates and a second track open to the South Florida community at large.

For more information please visit the Pino Global Entrepreneurship Center web site at

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