FIU Business’s news portal marks one-year anniversary.

How to best communicate with the College of Business Administration’s many constituencies? How can the business school effectively cover the interesting stories students, faculty and alumni have to share? Is there a proven way to keep the information timely? How can a new model take advantage of the latest technologies?

Launch of BizNews, May 13, 2009

Members of the Department of Marketing, Communications and Recruiting at Florida International University (FIU) considered an array of options, and on May 13, 2009, made their solution public with the launch of BizNews.

In one short year, those interested in FIU Business have used BizNews to stay informed and connected. Consider the following from May 13, 2009 through May 31, 2010:

Articles posted: 298
Total visits: 57,985
Unique Visitors: 44,009
Page views: 138,267
Visitors from a total of 162 countries
Comments: 103
Video enhanced stories: 31

Ten most viewed stories:

“We are thrilled with the way BizNews has been received by all our constituencies,” said Luis Casas, director, marketing, communications and recruiting, who manages the team that populates the site with an average of five new items—including articles, blogs, guest columns and videos–each week. The number of visits to BizNews stories during the first 12 months was more than 2.5 times that of the previous 12 months on our website. And the added Web 2.0 features give our readers the chance to share their favorite articles through Facebook, Twitter, RSS feeds and more.”

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