AOL Inc. Purchases Huffington Post at 10x EBITDA
AOL’s two primary sources of revenue are derived from its subscription and advertising segment. The subscription segment has faced increased competition as a result the burgeoning social media market from firms like Facebook and Twitter. The latest quarterly report revealed that AOL Inc. experienced a 27% drop in advertising revenue and a 26% decline in overall firm revenues. The firm also reported a net loss of $847 million which has stoked investor fears that the firm may be attempting to buyout revenue in order to improve earnings figures. In its bid to reinvent itself with new acquisitions, AOL may face serious profit shortfalls if it fails to capitalize on its acquisitions.
Article submitted by: Michael Alfaro of the Capital Markets Lab. To learn more about the Capital Markets Lab please visit https://business.fiu.edu/capital-markets-lab/.