Burger King announced that it is revamping its organization in order to streamline operations and increase regional accountability.
The changes are designed to provide an integrated approach to marketing and operations. It’s part of continuing efforts by new owner 3G Capital to flatten the organization and put its own stamp on the Miami-based fast food chain. Since taking over in October, 3G Capital has brought in a new management team and laid off hundreds of employees at the company’s corporate office.
“We want to have more focus on decision-making at the regional and local level,” said Jose Tomas, chief human resources and communications officer. “It’s about greater efficiency and speed to market.”
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Burger King said that Tomas has also taken on the position of President of Latin America. Chief Legal Counsel Anne Chwat is leaving the company in April and Jill Granat vice president, previously assistant general counsel, has been promoted to take her place. Chief Financial Officer Ben Wells also left his position at the end of December, although he is working on special projects through April. The new chief financial officer and executive vice president, Daniel Schwartz, joined the company when 3G acquired Burger King last fall.
Read: “Burger King revamps marketing,“ an article by the MiamiHerald.com.