In 2010, Latin America topped Internet retailing growth globally, achieving a 24 percent increase together with Asia Pacific, while over the next five years it is expected to remain the fastest growing region, registering a 17 percent compound annual growth rate (CAGR) in constant value terms.
Internet retailing in Latin America almost tripled in size over the last five years to generate sales of almost US$12 billion in 2010. However, the channel is still almost three times smaller than direct sales, which remains the preferred non-store distribution channel among Latin American consumers.
Brazil is by far the biggest Internet retail market, accounting for 70 percent of all regional sales. The country also enjoys the highest per capita spend online in the region – at $42, followed by Chile and Argentina at $36 and $23, respectively. Mexico, the second most populous country in Latin America, is lagging behind with an Internet retail spend of just $9 per capita, overall Internet retail sales reached just over $900 million in Mexico in 2010.
Read More : “Latin America: E-Commerce Leader” by DANIEL LATEV