Pad & Quill is riding the iPad surge

Minneapolis start-up Pad & Quill uses old-world production techniques to produce book-like covers for iPads, iPhones and other high-tech gadgets.

Founder Brian Holmes envisions Pad & Quill emerging as an e-commerce leader in the exploding, yet largely wide-open, market for accessories for Apple’s iPad tablets.

“The potential is bigger than my original vision,” said Holmes, who started the company in April 2010 with his wife Kari in the St. Louis Park house where they live with their five children. “This company was a gift. I just want to be a good steward of this gift. I want to maximize it as best I can.”

Holmes is a long way from dominance for now. This year’s sales at Pad & Quill, which has five employees, are expected to approach $900,000. But the company’s iPad covers have been well reviewed in the tech blogs thatHolmes, a self-described “total Apple geek,” avidly reads.

Design and detail are key
The favorable reception appears to stem in part from the eye for design and detail that Holmes brings as a former painting contractor who specialized in artistic finishes for remodeling projects.

Pad & Quill cases feature Baltic birch and Italian bonded leather and are produced in the Twin Cities using old-world bookbindery techniques. In addition to iPads, the company makes covers for Apple iPhones, iPods and MacBook Air laptops and Amazon’s Kindle and Barnes & Noble’s Nook e-readers.
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Read : “Pad & Quill is riding the iPad surge” by Star Tribune

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