New home boosts residential remodeler

Greg Ramel runs his residential remodeling company more like a retail store than a construction company. That may help explain how St. Paul-based Window Concepts of Minnesota has posted record sales in each of the past three years, beginning in 2009, defying both the Great Recession and the credit crunch.

Such growth enabled Window Concepts to add 10 employees last year, said Ramel, who plans to add a similar number this year. And through U.S. Bank, it also bought a building three times larger than its former headquarters.

Much of that new space houses a showroom that will display many of the products the company sells and installs. In addition to a variety of windows and patio doors, the company offers vinyl siding, acrylic bath liners, entry doors, walk-in bathtubs, bathroom vanities and attic insulation.

The key to sustaining Window Concepts’ growth, Ramel said, was stepping up print and television advertising as the recession deepened. He often got that advertising at cheaper rates, as competitors cut their ad budgets.

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Read : “New home boosts residential remodeler” an article by TODD NELSON

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