Cyber maids clean up your online image

A South Florida doctor wanted to bury a bad online rating of his services.

A Boca Raton jeweler needed positive reviews about his business to rank higher on Internet searches.

And a Miami Beach restaurant looked to downplay negative comments about the lack of decor before it was remodeled.

All were clients of South Florida reputation managers who, like cyber maids, specialize in cleaning up “digital dirt” — or at least sweeping it under the rug to make it harder to find.

Businesses such as Profile Defenders in Fort Lauderdale and SoVi Digital in West Palm Beach are growing in popularity as people and companies realize the role their online reputation plays in everyday search engine results.


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