Advertising ‘not a short sale’ pays big dividends long run

A new study by a Florida International University professor indicates that identifying a property as “not a short sale” on the Multiple Listing Service and in advertising materials provides great benefit in terms of sales price and time on the market.

“When brokers go the extra step to label their listings as not being a short sale, those listings are associated with significant price premiums and shorter marketing times suggesting the existence of a stigma attached to the short sales,” wrote Ken Johnson, faculty director of the Master’s of Science in International Real Estate and editor of the Journal of Housing Research, in The Short Sale Stigma.

Read more of ‘Advertising ‘not a short sale’ pays big dividends long run‘ by Miami Today.

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