Steve Zanakis If your company constantly looks for ways to attract new customers and secure their loyalty—and what company doesn’t—you’ve probably undertaken a customer satisfaction survey at some point. Has it worked to your satisfaction? Often, such a survey doesn’t work, and there are a number of reasons for that. “Many surveys fail because they […]
Category: Faculty
From planned behavior to drafting a business plan: new book balances the theoretical and the practical.
Alan L. Carsrud Somewhere between an erudite article, a standard textbook, and a glib “How-To” without research to back up its points, there ought to be a resource that provides easy-to-read, yet well-substantiated information on matters of business importance. Now there is: the seven-volume Greenwood Guides to Business and Economics. Alan L. Carsrud, executive director, […]
New study shows that coordination among supply chain partners reduces costs.
Sushil K. Gupta “We need to cut costs!” This mandate drives most companies today—and many of them look to supply chain management as one area in which they could achieve that goal. “The importance of effective supply chain management is increasing amid intense global competition and growing business complexities,” said Sushil K. Gupta, professor in […]
Local event brings international perspective to business prospects in Venezuela.
With the landslide election of Hugo Chávez in Venezuela in December, 2006, businesses operating there are grappling with the potential consequences. More than 115 individuals got much-needed and much-appreciated insight from experts who spoke at the “Global Intelligence Briefing,” co-sponsored by the Greater Miami Chamber of Commerce, Regions Bank, and the College of Business Administration. […]
Study considers how a seemingly risky investment can reduce risk.
From the most naïve investors to the most sophisticated, people want the value of their investments to increase. Unfortunately, everyone—from that naïve investor on up to those who manage money professionally—knows that there’s no magic formula for maximizing return with the lowest possible risk. Along with financial advisors, finance scholars look at investment strategies, trying […]
College launches undergraduate internship program in response to business demand.
K. Galen Kroeck Though the College of Business Administration has an established record of placing graduate students in internships successfully, area businesses have expressed a desire to have access to talented juniors as well. “Companies perceive that when they get an intern from the college, they are getting someone great, especially as our programs continue […]
Research reveals the perceptions and realities around audit firms’ services and fees.
Kannan Raghunandan The financial collapse of the Enron Corporation in late 2001 generated headlines around the world and set off a chain of events that has left a lasting effect on corporations today—including how investors perceive a company’s relationship with its auditors. “Since then, the Securities and Exchange Commission (SEC) has required public companies to […]
Professor argues that Latin América must—and can—leap into 21st century.
“The vast majority of the problems in Latin América are self-created,” said Jerry Haar, professor, Department of Management and International Business, and associate director, Knight Ridder Center for Excellence in Management in the College of Business Administration. His latest articulation of that position appeared in an op-ed piece titled “Focus on Competitiveness, Not Just Trade,” […]
Students observe democracy in action at local polling sites.
Did you know that, in Florida, state law entitles the public to observe election workers as they operate and close polling places, count the number of citizens who vote, and electronically tally the results from touch-screen voting machines? While many citizens may not be aware of this right, the Miami-Dade Election Reform Coalition (MDERC) takes […]
New study examines information source usage and purchase satisfaction.
If you have bought a car recently, you doubtless recognize the experience as a prime example of a big consumer purchase decision—one that motivates most people to search various information sources before buying. Anthony D. Miyazaki Marketers and advertisers concerned with effective media planning always are keen to learn which types of information sources have […]