As companies seek to improve productivity, serve their customers better, and increase market share, they often turn to technology. But technology investments are costly. According to research by Lewis F. Davidson, professor of accounting in the College of Business Administration at Florida International University, taking a “balanced scorecard” (BSC) approach can help ensure that IT […]
Category: Faculty
National Science Foundation awards planning grant to College.
Irma Becerra-Fernandez, associate professor of decision sciences and information systems in the College of Business Administration at Florida International University, has been awarded a research planning grant from the National Science Foundation (NSF) for a project titled “Enabling Globally-Distributed Electronic Collaboration (GLODEC) for Expertise Studies and Human and Social Dynamics.” The year-long grant will make […]
Marketing planning requires more than discipline.
“A surgeon needs to fully understand the process of performing an operation, but he or she also has to be able to improvise once the procedure begins.” sing this analogy, Peter R. Dickson, Knight Ridder Eminent Scholar in Global Marketing, professor, and chair of the Department of Marketing in the College of Business Administration at […]