Public-private-non-profit initiative has FIU students cross disciplines to address social issues.

Public-private-non-profit initiative has FIU students cross disciplines to address social issues.

It’s not often that the public, private and non-profit sectors come together to advance an initiative. Similarly, it is not often that students from different academic disciplines team up to take on a social challenge. But that is exactly what happened at Florida International University on May 4, when the College of Business, Junior Achievement […]

Marketing and technology now a digital dynamic, experts tell FIU students.

Marketing and technology now a digital dynamic, experts tell FIU students.

Once operating in silos, marketing and technology now work hand in hand to connect directly with consumers and make products increasingly visible. That was the takeaway from a panel of experts at “Marketing Technology: Where Business Meets Engineering” presentation. The April 21 event, the first of its kind at FIU, combined a case competition with […]

Top-sellers score at FIU’s Global Bilingual Sales Competition.

Top-sellers score at FIU’s Global Bilingual Sales Competition.

Students from FIU, Florida State University and University of Texas – Arlington took the top 5 spots at the College of Business’ inaugural Global Bilingual Sales Competition. Using role-playing techniques, participants had to sell RUN, an ADP-powered app that handles payroll administration for small business, to a buyer from a global organization during a 15-minute […]

Consistent excellence keeps AMA@FIU in international Top Ten for over a decade.

Consistent excellence keeps AMA@FIU in international Top Ten for over a decade.

The winning streak continues for the American Marketing Association’s FIU Collegiate Chapter, AMA@FIU, with its 14th consecutive Top Ten Chapter award. The honor was bestowed at the 38th annual AMA International Collegiate Conference, held March 17-19 in New Orleans. Two College of Business students also placed #1 in individual categories. “It’s an incredible feat to […]

National and international students will compete in FIU’s bilingual sales competition.

National and international students will compete in FIU’s bilingual sales competition.

Amidst employers’ growing quest for bilingual sales representatives, the College of Business will host its inaugural Global Bilingual Sales Competition, where students will compete in both English and Spanish. The event will be held April 15-16 at FIU’s Modesto Maidique Campus. A first of its kind, the tournament consists of simulated role plays in which […]

Marketing students prepare for the job search at FIU career fair.

Marketing students prepare for the job search at FIU career fair.

Networking and making a favorable impression are key when looking for an internship or a job, and for students, it’s never too early to start honing those skills. That’s why College of Business marketing professor Anna Pietraszek centered her February 12 Marketing Yourself in Today’s Competitive Job Market class at the FIU Career Services Career […]

FIU students challenge faculty’s fitness levels to benefit Claire’s Place Foundation.

FIU students challenge faculty’s fitness levels to benefit Claire’s Place Foundation.

Students in the College of Business’ Marketing Department are challenging professors to complete a physical activity or fitness skill — all in the name of charity. The challenge is part of a fundraising project for Claire’s Place Foundation, which helps children with cystic fibrosis and their families. Entitled the “Give a Breath Fitness” campaign, the […]