When Mitzue Stockdale began the BBA+ Weekend program in the College of Business Administration in May 2008, she had been warned about a marketing project that would put her in close contact with her teammates, “spending endless hours together and seeing them more than our families.” Luckily for her, that turned out to be true. […]
Tag: Department of Marketing and Logistics
CIBER awards grants to 11 faculty members for international business research.
From exploring a virtual Cuba world to examining the impact of language in advertising to bilingual Hispanics, members of the faculty of the College of Business Administration tackle research projects that help Florida International University (FIU) fulfill its mission as a public research institution. And, as part of its mission, the university’s Center for International […]
Are you a transumer?
Do you see yourself in Gucci ads? Maybe identify with the person carrying a Prada purse? Turns out, you don’t have to shell out hundreds of dollars for an item to use it for self-expression—you can rent it instead. “Consumers use brands to create and maintain aspects of their self-concept and can incorporate brands into […]
Eight faculty members add promotion to their list of accomplishments.
The College of Business Administration congratulates eight faculty members on their recent promotions to the next rung of the academic ladder. The following were promoted from associate professor to full professor: Irma Becerra-Fernandez, Department of Decision Sciences and Information Systems, Knight Ridder Research Professor of Management Information Systems and director, Eugenio Pino and Family Global […]
From the desert of Dubai to the mountains of Denver, alumna works her way across the globe.
Christine Adolf (BBA ’07) has been getting acclimated to the altitude of Denver where she recently joined QualVu, a firm that provides online video research solutions. She was born in Montreal, went to high school in Chicago, graduated from the business school at FIU and headed to Dubai to work for a small public relations […]
New AMA regional conference gives students a collaborative hands-on marketing experience.
New AMA regional conference gives students a collaborative hands-on marketing experience. Featuring Tim Dugan Birrittella, Instructor, Department of Marketing. [flv:http://business.fiu.edu/newsletters/BizBuzz/v06n01/01a.flv 500 334]
Raul A. Zubillaga (BBA '82)
Raul A. Zubillaga Areas of study: Finance and investment banking Additional education: In 1993, he earned the designation of Chartered Financial Analyst Current employer: CitiTrust Title: Managing Director and Chief Trust Investment Officer for Global Wealth Structuring Here to there: Zubillaga has more than 25 years of experience in the financial industry. Before joining Citi in […]
Student consultants and their client benefit from case study.
Team members conducted some of their research on site at CCT’s warehouse. As a relatively new company, CCT Global Logistics couldn’t afford to hire consultants to evaluate an efficiency challenge they’d encountered. Nor could they afford to take valuable staff time to deal with it. A solution presented itself in the form of four students […]
Students take the art of negotiation from the classroom to the business world.
Kimberly Taylor One’s ability to negotiate effectively with co-workers, superiors, and subordinates is taking on an increasingly important role in today’s global workplace. According to Kimberly Taylor, associate professor in the college’s Department of Marketing, people need to use active listening techniques, adopt effective question techniques, interpret non-verbal communication accurately, employ collaborative communication, and think […]
Simulations offer innovative approach to teaching.
Many classes in business schools now include simulations—a method of teaching that actively engages students in complex situations that mirror real-life challenges. But while simulations prove stimulating, crafting an entire course around just one can be difficult. Three professors from the College of Business Administration’s Department of Marketing have made the work easier. With fifteen […]