Professor and mentor: Tim Dugan Birrittella honored by FIU for teaching through stories and real-life experience.

Professor and mentor: Tim Dugan Birrittella honored by FIU for teaching through stories and real-life experience.

Marketing professor Tim Dugan Birrittella’s students expressed their admiration for him in a unique way: they elected him King. The popular College of Business professor was voted Florida International University’s first-ever faculty-staff homecoming king in 2014, crowned at a ceremony with alumni, students, husband Meredith Birrittella and their 11-year-old daughter Emma watching. Birrittella’s excellence in […]

Omnichannel marketing: The consumer IS the channel.

As part of an op-ed series, BizNews shares the expertise and diverse perspectives of members of the university community. In this piece, Greg Maloney discusses how to market to consumers who today have access to many retail channels and sales within minutes to buy a single item. By Greg Maloney, marketing instructor, College of Business Omnichannel […]

FIU’s Global Sales Program expands its profile and offers new career opportunities for students.

The College of Business’ Global Sales Program, designed to prepare students for careers in professional selling and elevate the sales profession, has expanded its footprint, drawing new sponsors and connecting students with more potential employers. The program’s new tagline: Learning, Networking and Connecting. “We have done an incredible job of connecting people to each other […]

Public-private-non-profit initiative has FIU students cross disciplines to address social issues.

Public-private-non-profit initiative has FIU students cross disciplines to address social issues.

It’s not often that the public, private and non-profit sectors come together to advance an initiative. Similarly, it is not often that students from different academic disciplines team up to take on a social challenge. But that is exactly what happened at Florida International University on May 4, when the College of Business, Junior Achievement […]

Marketing and technology now a digital dynamic, experts tell FIU students.

Marketing and technology now a digital dynamic, experts tell FIU students.

Once operating in silos, marketing and technology now work hand in hand to connect directly with consumers and make products increasingly visible. That was the takeaway from a panel of experts at “Marketing Technology: Where Business Meets Engineering” presentation. The April 21 event, the first of its kind at FIU, combined a case competition with […]

Top-sellers score at FIU’s Global Bilingual Sales Competition.

Top-sellers score at FIU’s Global Bilingual Sales Competition.

Students from FIU, Florida State University and University of Texas – Arlington took the top 5 spots at the College of Business’ inaugural Global Bilingual Sales Competition. Using role-playing techniques, participants had to sell RUN, an ADP-powered app that handles payroll administration for small business, to a buyer from a global organization during a 15-minute […]