Pink alone isn’t enough: FIU Business study shows breast cancer survivors want authentic action from brands.

Pink alone isn’t enough: FIU Business study shows breast cancer survivors want authentic action from brands.

The overabundance of pink ribbons, breast cancer-focused marketing campaigns and cause-branded products is often seen by breast cancer survivors as simply money-making efforts, research from Florida International University’s College of Business (FIU Business) finds. These initiatives intensify during National Breast Cancer Awareness Month (NBCAM) in October. For the study, to be published in Health Marketing […]

Linkages between multinationals and small and mid-sized businesses are key for competitiveness and growth, FIU Business-AS/COA study finds.

The growing number of partnerships between multinational corporations and small- and medium-sized businesses are driving growth and development in Latin America, reveals a joint study by the Americas Society/Council of the Americas (AS/COA) and Florida International University College of Business. These relationships, the research indicated, can be leveraged for innovation, growth, and competitiveness for both […]