April proved a month to remember for members of two student organizations in the College of Business Administration— Alpha Kappa Psi and the American Marketing Association (AMA). They competed at the national level and scored impressive victories. Alpha Kappa Psi wins prestigious Johnson & Johnson case competition. A five-person team from the College of Business […]
Tag: James Bussey
Case competition benefits Disney and College of Business Administration team.
Say “Disney” and listeners might recall their childhood absorption in cartoons, or agitating for a trip to Disney World or Disneyland. However, for five members of the College of Business Administration’s Professional MBA (PMBA) program, the word meant something far more serious. Over an intense weekend, they had to devise strategic business recommendations for Walt […]
Mean what you say and say what you mean: Communication skills can make or break businesses.
Business letters. Emails. Instant messages. Memos. Reports. No matter what the business or industry, written communication plays a vital role in getting the job done right. In fact, according to a recent study published by American Press International, people at work spend twenty percent of their day writing. Add to that another surprising statistic: thirty […]