Strategic use of social media levels playing field cost-effectively.

Business schools with significant resources—such as full-time public relations personnel—can cultivate relationships with reporters in the hopes of gaining coveted press coverage. Now, thanks to social media outlets such as Facebook, Twitter and LinkedIn, a whole new group of players can be pro-active and get their message out in a very cost-effective way. Case in […]

Chapman Networking Social provides welcome connection in tough times.

Approximately 120 graduate students, alumni, advisory board members and representatives from the College of Business Administration, including Joyce J. Elam, executive dean, gathered  at Segafredo Brickell to enjoy wine, hors d’œuvres and most importantly, each other’s company during a Chapman Networking Social this spring. Four graduate programs—Master of Science in Finance (MSF), Master of Science […]

FIU College of Business breaks new ground with “Uncommon Thinkers” Facebook application

Are you more of a revolutionary than a visionary? Maybe you fit in with the creative crowd instead. A new Facebook application (http://apps.facebook.com/uncommonthinkers) created by Florida International University’s College of Business Administration will let you know. As part of the business school’s award-winning “Uncommon Thinkers” campaign, the Facebook application asks users a series of questions […]