Pink alone isn’t enough: FIU Business study shows breast cancer survivors want authentic action from brands.

Pink alone isn’t enough: FIU Business study shows breast cancer survivors want authentic action from brands.

The overabundance of pink ribbons, breast cancer-focused marketing campaigns and cause-branded products is often seen by breast cancer survivors as simply money-making efforts, research from Florida International University’s College of Business (FIU Business) finds. These initiatives intensify during National Breast Cancer Awareness Month (NBCAM) in October. For the study, to be published in Health Marketing […]