Research, empathy, problem solving: these are tools of a successful salesperson. The “sales pitch” is more of a conversation than a lecture, and learning how to bounce back from “no” is key to a successful, lucrative career. These were a few of the insights shared by FIU College of Business alumni working as sales professionals […]
Armed with sales savvy in two languages, students from U.S. and international universities joined their FIU counterparts in a challenge: to sell a local advertising package on Comcast Spotlight as part of the 2017 Global Bilingual Sales Competition. Using role-playing techniques, participants had to sell an advertising solution to a South Florida business owner during […]
It was a scorching hot South Florida weekend, yet Nancy Richmond, Florida International University College of Business marketing professor, wanted to see it heat up even more – in a social media sense, that is. And it did. More than 350 students, alumni, bloggers and business people attended FIU’s second annual Social Tech Live! The […]
With a changing landscape that demands greater focus on critical thinking, analytical skills and the ability to negotiate, business-to-business sales is increasingly capturing students’ attention. At FIU’s College of Business, they’re tackling the selling hands-on. Using role-playing techniques, 42 students in the FIU Professional Sales Program participated in the annual Sales Tournament. At the March […]
