“Targeting the Market,” an article showcasing the award-winning Uncommon Thinkers branding campaign for the College of Business Administration at Florida International University (FIU) appears in the May/June 2010 issue of BizEd. This prestigious bi-monthly magazine, published by the Association to Advance Collegiate Schools of Business (AACSB), is read by members and partners in 76 countries and distributed at AACSB conferences and seminars as well as external events.
The Uncommon Thinkers campaign won the National Association of Graduate Admissions Professionals’ (NAGAP) 2009 Award for Promotional Excellence. The prize singles out best practices in the area of graduate enrollment management; in 2009, the topic was “Branding a Graduate School or Program.”