FIU Business and MIT Sloan aim innovative marketing strategies at specific student demographics.

“Targeting the Market,” an article showcasing the award-winning Uncommon Thinkers branding campaign for the College of Business Administration at Florida International University (FIU) appears in the May/June 2010 issue of BizEd. This prestigious bi-monthly magazine, published by the Association to Advance Collegiate Schools of Business (AACSB), is read by members and partners in 76 countries and distributed at AACSB conferences and seminars as well as external events.

Luis Casas, the college’s director of marketing, communications and recruiting, wrote the portion of “Targeting the Market” that describes the FIU Business campaign. A second section details MIT’s Sloan School of Management’s strategy to attract more women to its MBA program.

The Uncommon Thinkers campaign won the National Association of Graduate Admissions Professionals’ (NAGAP) 2009 Award for Promotional Excellence. The prize singles out best practices in the area of graduate enrollment management; in 2009, the topic was “Branding a Graduate School or Program.”

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