Want more customers to hit the “Like” button? Experts at Marketing Roundtable tell audience how.

“We are building a Web where the default is social,” Facebook founder Mark Zuckerberg announced at a 2011 conference. He was right. More than ever, companies are scrambling to incorporate social media into their marketing, using an array of web-based and mobile technologies. Perhaps that is why attendance was high at the second lunch in […]

Dean’s Alumni Circle and Dean’s Council come together to celebrate joint 10th anniversary.

Current and previous members of the College of Business Administration’s Dean’s Alumni Circle and Dean’s Council gathered to toast past accomplishments—with a nod to a shared vision for the future at Florida International University (FIU). The evening spent at The Grove Isle Hotel in Miami provided a welcome opportunity for both groups to reconnect. In […]

“Are You Ready?” College Summit opens doors to the possibilities at FIU.

Things started on a high note for the 350 students from 13 South Florida high schools who arrived at Florida International University (FIU) on October 5th for the recent College Summit—thanks to the welcoming beat of tunes from Y100, Miami’s hit music station. What followed was an action-packed agenda that began with welcoming remarks from […]

Effective marketing to Hispanics? Yes, you can, Membiela tells audience.

According to the U.S. Census Bureau, in 2010 there were 50.5 million Hispanics in the United States, comprising 16 percent of the population, an increase of 43 percent since 2000. If you assume that marketing to this growing segment simply requires translating English words into Spanish, you’re making a critical mistake, according to Roymi V. […]

Alumna’s dedication strengthens communities.

“Community development is my passion,” said Erbi Blanco-True (DTMBA ’10), senior vice president and director of community development at Great Florida Bank (GFB), who serves on the Dean’s Alumni Circle in the College of Business Administration at Florida International University (FIU). Her involvement in community development began in 2002 when she was appointed president of […]

AMA students answer Switchboard of Miami’s call for marketing support.

To succeed, any academic service-learning project should make a contribution to the community that is meaningful and relevant to all involved. Members of the American Marketing Association (AMA) collegiate chapter at Florida International University (FIU) are taking this goal to heart as they partner with the College of Business Administration’s Dean’s Alumni Circle to help […]


Two of our alumni recently received significant honors and we’re pleased to congratulate them. Torch Awards recognizes alumna. Gloria Romero Roses (BBA ’92) principal, Nexus_Consulting, LLC, was honored with a “Distinguished Alumni Award” at Florida International University’s (FIU) ninth annual Torch Awards Gala. “The alumni and faculty who are selected represent FIU’s finest—they are our […]