Students learn selling skills . . . by selling.

“Close to 70% of students with marketing degrees end up in sales.”—College recruiters “I don’t consider myself a selling-type person.”—Diane Edwards, marketing major, College of Business Administration, Florida International University (FIU) Given that such a high percentage of marketing majors become salespeople, and given the resistance expressed by Edwards and likely shared by many of […]

College of Business Administration establishes strategic alliance to offer interactive online certification program in customer relationship management.

It began with the arrival of an email message from the College of Business Administration announcing a course in customer relationship management (CRM). It continued with the recipient, Manny Buigas, principal of Axis Integrated Solutions, enrolling. And now, it has resulted in the development and initial offering of a one-of-a-kind, interactive CRM online certification program […]