Business students help tourist town compete with big resorts in Costa Rica

In an unorthodox, but rewarding, Alternative Breaks trip, 11 members of the International Business Honors Society travelled to Costa Rica during spring break to help local business owners develop marketing strategies that will attract more visitors to the small, tourism-reliant town of Tortuguero. Tortuguero is a lush, jungle-like village on the coast of Costa Rica that […]