From planned behavior to drafting a business plan: new book balances the theoretical and the practical.

Alan L. Carsrud Somewhere between an erudite article, a standard textbook, and a glib “How-To” without research to back up its points, there ought to be a resource that provides easy-to-read, yet well-substantiated information on matters of business importance. Now there is: the seven-volume Greenwood Guides to Business and Economics. Alan L. Carsrud, executive director, […]