In the current economy, companies know that it is anything but business as usual. With an ever-increasing gap between income and sales versus expenses, professionals are forced to evaluate what they and their organizations need to do to survive—and yes, thrive—in the coming year. Such a quest motivated 275 professionals from the local business, college […]
BBA+ students write mission statement . . . for their marriage.
When Mitzue Stockdale began the BBA+ Weekend program in the College of Business Administration in May 2008, she had been warned about a marketing project that would put her in close contact with her teammates, “spending endless hours together and seeing them more than our families.” Luckily for her, that turned out to be true. […]