Classroom challenge helped College of Business marketing students change lives in Miami.

Classroom challenge helped College of Business marketing students change lives in Miami.

What started as a project for a team of FIU Master of Marketing students became an impactful experience that filled the hearts of many. Working together, and with support from local businesses, the team raised $50,000 to help Lotus House, a shelter for homeless women and children in Miami. The assignment presented by professor Jayati […]

FIU Business’ new masters program prepares professionals for the future of marketing.

Marketing has always been about knowing your customer. But figuring out what people want today takes contemporary skills: understanding the digital world and analytics, and how both inform the art of branding. Learning to combine those components is at the heart of Florida International University’s new Master of Science in Marketing, said Anthony D. Miyazaki, […]