Dr. Walfried Lassar promoted at FIU’s Chapman Graduate School of Business

Walfried M. Lassar, Ph.D., Ryder Systems Professor and Professor of Marketing, has been named Associate Dean of the Chapman Graduate School of Business. He takes over the new role immediately. A 15-year College of Business veteran, Dr. Lassar has taught in the Executive, Global, Professional and Healthcare MBA programs, as well as the IMBA and […]

Want more customers to hit the “Like” button? Experts at Marketing Roundtable tell audience how.

“We are building a Web where the default is social,” Facebook founder Mark Zuckerberg announced at a 2011 conference. He was right. More than ever, companies are scrambling to incorporate social media into their marketing, using an array of web-based and mobile technologies. Perhaps that is why attendance was high at the second lunch in […]

Top Latin American Coca-Cola retailers improve their strategies at FIU.

An ever-changing competitive marketplace means that only retailers who stay on top of transitions can continue to succeed. To that end, the Coca-Cola Company invited top retailers from their Latin Center Business Unit for a “Retail Leadership Immersion Program” at Florida International University (FIU), September 28-30, 2011. The program was in conjunction with RetailNet Group […]

Effective marketing to Hispanics? Yes, you can, Membiela tells audience.

According to the U.S. Census Bureau, in 2010 there were 50.5 million Hispanics in the United States, comprising 16 percent of the population, an increase of 43 percent since 2000. If you assume that marketing to this growing segment simply requires translating English words into Spanish, you’re making a critical mistake, according to Roymi V. […]