College names eminent scholar chairs and Knight Ridder Center and Pino Center professorships for 2009-2010.

The College of Business Administration has announced the appointment of eminent scholars along with new faculty appointments to the Knight Ridder Center and the Pino Entrepreneurship Center. The faculty members appointed to these positions initiate and maintain highly visible activities that stimulate research and educational initiatives with industry and professional associations. “The college is pleased […]

New study examines information source usage and purchase satisfaction.

If you have bought a car recently, you doubtless recognize the experience as a prime example of a big consumer purchase decision—one that motivates most people to search various information sources before buying. Anthony D. Miyazaki Marketers and advertisers concerned with effective media planning always are keen to learn which types of information sources have […]