How to best communicate with the College of Business Administration’s many constituencies? How can the business school effectively cover the interesting stories students, faculty and alumni have to share? Is there a proven way to keep the information timely? How can a new model take advantage of the latest technologies? Members of the Department of […]
Strategic use of social media levels playing field cost-effectively.
Business schools with significant resources—such as full-time public relations personnel—can cultivate relationships with reporters in the hopes of gaining coveted press coverage. Now, thanks to social media outlets such as Facebook, Twitter and LinkedIn, a whole new group of players can be pro-active and get their message out in a very cost-effective way. Case in […]