Sony Music industry executive highlights a changing landscape and self-awareness gained from FIU’s Professional MBA.

When the digital revolution dealt a strong blow to the music industry, forcing labels to change revenue streams, corporate structure and growth strategy, executives too had to rethink their roles and become experts in a new business model. “We’ve been faced with transformation challenges crucial to maintain our profitability and market share,” said Herb Payan, […]

International specialists share wisdom with IBHS members.

“Your competitors are not just down the street anymore; they are truly around the globe and you absolutely must be in tune internationally.” That strong message from Herb Payan (MBA ’09), Sony Music Entertainment vice president, Digital Business Development (U.S. Hispanics, Latin America, Spain & Portugal), was part of a panel discussion presented to members […]

Entertainment is serious business for alumnus.

Herb Payan (PMBA ’09), vice president, IS&T, Sony Music Entertainment, reflects on the global complexities in the music industry caused by the digital revolution: from understanding intellectual property rights, to integrating technology into business objectives, to the impact of the culture of “free music” on companies’ revenue streams.