AMA students answer Switchboard of Miami’s call for marketing support.

To succeed, any academic service-learning project should make a contribution to the community that is meaningful and relevant to all involved. Members of the American Marketing Association (AMA) collegiate chapter at Florida International University (FIU) are taking this goal to heart as they partner with the College of Business Administration’s Dean’s Alumni Circle to help […]


Martin Cerda (BBA ’86), founder and research director of Encuesta, Inc., won the “Sixth Annual HispanSource Award for Achievement in Hispanic Marketing Research”—the most coveted award in the Hispanic marketing research industry. He was recognized for his career spanning 25 years in U.S. Hispanic marketing and opinion research, and his commitment to the Latino community […]


Two of our alumni recently received significant honors and we’re pleased to congratulate them. Torch Awards recognizes alumna. Gloria Romero Roses (BBA ’92) principal, Nexus_Consulting, LLC, was honored with a “Distinguished Alumni Award” at Florida International University’s (FIU) ninth annual Torch Awards Gala. “The alumni and faculty who are selected represent FIU’s finest—they are our […]

Alumnus’s company helps decision makers better understand Hispanic consumers.

“We want to thank Hispanics nationwide for allowing us the privilege to enter their lives on a daily basis, all in an effort to have one person’s opinion represent that of thousands of members of their community.” With those words, Martin Cerda (BBA ’86), founder, president and research director of Encuesta, Inc.—a marketing research and […]

Alumni Notes

Martin Cerda (BBA ’86), president and research director of Encuesta, Inc., has been appointed to the Dean’s Alumni Circle. Iliana B. Rodriguez (BS ’90) has been appointed to the Dean’s Alumni Circle. Currently, she is president and founder of IBR Consultants, Inc. Eric Toth (BBA ’94), Dean’s Alumni Circle member, is currently the vice president […]