Alumnus’s company helps decision makers better understand Hispanic consumers.

“We want to thank Hispanics nationwide for allowing us the privilege to enter their lives on a daily basis, all in an effort to have one person’s opinion represent that of thousands of members of their community.”

With those words, Martin Cerda (BBA ’86), founder, president and research director of Encuesta, Inc.—a marketing research and opinion polling firm—helped mark his company’s 20th anniversary.  Watch the video to find out more about his path to success, to gain insights about Hispanic marketing and to learn how his customers have benefited.

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