Marketing students at FIU Business digitally crossed the ocean to conduct research alongside students from Poland’s Poznan University of Technology (PUT) as part of the university’s Collaborative Online International Learning program FIU-COIL. Throughout the semester, students worked on a marketing research project that analyzed small businesses in Poland and Florida, assessing the economic impact from […]
Tag: Department of Marketing and Logistics
FIU Business welcomes seven new faculty across four academic departments for Fall 2020.
FIU Business welcomed seven new faculty members across four academic departments for fall 2020, strengthening its position as a leader in business education and research. Michael (Minye) Tang has joined the FIU Business as an assistant professor of accounting. Tang, who earned his PhD from the University of Rochester, was previously an assistant professor of […]
Supply chains and the coronavirus: why are shelves empty? Insight from FIU Business.
As U.S. shoppers, panicked by COVID-19, have stockpiled food, hand sanitizer, toilet paper, meats and other essentials, retailers are still unable to keep enough merchandise on their shelves. The coronavirus pandemic has strained supply chains like never before. “The excessively high demand at the retail level sucked up all the inventory available in the chain […]
To soothe unhappy retail customers, match compensation to the in-store slight, study advises.
When Jayati Sinha tried to return an item at a major retailer, employees working at the counter maintained their conversation and paid no attention to her. “I waited for 15 minutes like I wasn’t there,” she recalled. As she grew increasingly impatient, she pondered: would she ever want to return to the store? And as […]
Feeling hot? It can make you a more competitive buyer, FIU study reveals
Can the temperature of a room affect a buyer’s eagerness to buy an item—or haggle for a good deal? Yes, according to a new study from Florida International University’s College of Business (FIU Business). Published in the July issue of the Journal of Marketing, the study analyzed housing auction data and reported results of a […]
FIU College of Business launches Master’s in Logistics and Supply Chain Management.
The rapid growth of the logistics and supply chain industry, driven by consumers’ changing habits, led FIU’s College of Business to launch the Master of Science in Logistics and Supply Chain Management program, the first in Florida from a business school. Designed to prepare students for managerial careers, the 10-month, Saturday-only program focuses on logistics […]
FIU marketing professor Tim Birrittella honored with a lifetime achievement award.
FIU Business marketing professor Tim Birrittella is a hero to a cadre of former and current students who credit him for caring mentorship and inspiring them to go further than they thought they might. The American Marketing Association Collegiate Chapters Council recognized Birrittella’s dedication, unanimously selecting him to receive the 2018 AMA Collegiate Lifetime Achievement […]
Well-tuned supply chains help and mitigate losses: Lessons from Puerto Rico.
By Craig Austin, Instructor, Department of Marketing and Logistics and Dr. Ron Mesia, Executive Director, Ryder Center for Supply Chain Management While many will look with horror and deep concern at the devastation caused by Hurricane Maria upon Puerto Rico and its inhabitants on September 20th, the suffering for the island is really only just […]
FIU students compete to seal the deal in the Panther Sales Tournament.
FIU Business student Alan Tsoi ventured into the Panther Sales Tournament for the first time this semester. “I wanted to step out of my comfort zone,” said Tsoi, who graduates in December and majors in finance and marketing. “It’s an experience that gives me skills to sell myself to an employer and also a great […]