Annual luncheon recognizes faculty contributions.

Faculty members toil long and hard on behalf of their students, the College of Business Administration and Florida International University (FIU). That dedication gets recognized annually at the Faculty Awards Luncheon, this year held on September 24th and attended by approximately 65 dedicated colleagues. Undergraduate and graduate students as well as those from student organizations […]

Marketing students walk away winners at AMA International Collegiate Conference.

Once again, College of Business Administration students proved to be a marketing powerhouse, receiving recognition as a “Superior Chapter” at the 32nd annual American Marketing Association (AMA) International Collegiate Conference held recently in New Orleans, Louisiana. More than 1,300 attendees representing more than 300 AMA collegiate chapters participated in the AMA conference. The event provides […]

Industry marketing leaders offer insights into “the new normal” at FIU-hosted conference.

Analysts and executives—along with those working in the marketing trenches—agree: The profound shift in the global economy has triggered a reset to a lower baseline of commercial activity. People borrow less, save more and spend with much greater caution. This is “the new normal.” The big question for marketers is how to respond. The tough, […]

Retail marketing students aim to help Target go green.

Sustainability is an eco-friendly buzzword in every industry today, including retail. So it’s no surprise this hot topic was among those offered for the second Target Case Study Competition recently completed by students in the spring session of the College of Business Administration’s Retail Marketing undergraduate course. “This very challenging sustainability case study focused […]

On-target case studies earn scholarships for retail marketing students.

A shopping trip to a Target retail store now takes on new meaning for students who participated in the Target Case Study program as part of the fall session of the College of Business Administration’s Retail Marketing undergraduate course. [flv: 480 360] “The program presents students with the opportunity to solve real-world challenges for Target’s […]

Two student groups bring national honors back to College of Business Administration.

April proved a month to remember for members of two student organizations in the College of Business Administration— Alpha Kappa Psi  and the American Marketing Association (AMA). They competed at the national level and scored impressive victories. Alpha Kappa Psi wins prestigious Johnson & Johnson case competition. A five-person team from the College of Business […]

College's American Marketing Association chapter wins top prize at Collegiate Conference.

Members of the college’s American Marketing Association (AMA) chapter heard the good news in person when the chapter was honored as “Collegiate Chapter of the Year” at the organization’s 28th Annual International Collegiate Conference in Orlando, FL. Since the American Marketing Association (AMA) chapter in the College of Business Administration was revitalized in 2001, it […]