Positive and objective information are key for online petitions, FIU Business study reveals.

Positive and objective information are key for online petitions, FIU Business study reveals.

Whether they support a cause or a candidate, online petitions must have a positive tone in their messages and move away from complaining and moralizing in order to succeed, research from FIU Business finds. “Today, campaign messages are overwhelmingly negative, but people don’t like negative messages, and these reduce the chance for actual success of […]