The social media presence of the College of Business at Florida International University (FIU) has been acknowledged as one of the top in the nation. In its evaluation of the Top 100 Social Media Friendly Schools, OnlineMBAPage.com placed FIU Business 22nd. The ranking assessed more than 400 campus-based business schools. Stanford University, Harvard University and The Wharton School, University of Pennsylvania took the top three spots.
The survey awarded points for the school’s activities on Facebook, Twitter, YouTube, LinkedIn, Google Plus, Pinterest and Flickr.
The college ranked sixth for its Flickr site, which hosted over 11,000 photos at the time the survey was conducted, 21st for its Facebook presence, with more than 14,000 followers; 29th for YouTube; 45th for LinkedIn; and 62nd for Twitter.
College monitors sites carefully, plans to expand.
“On Facebook, I am planning to incorporate more external articles that are relevant to our audience, more videos and more photos,” said Veronica Perez (MBA ’12, BBA ’08), marketing manager, Marketing and Communications, who has handled the college’s social media efforts since late in 2010. “Among other tasks, I create ads, monitor the performance of each site and field or redirect questions that visitors post.”
With social media a growing method for colleges to interact with prospects, alumni and other constituencies, Perez has been researching what other business schools are doing to maximize their use of these increasingly important platforms.
“We established the Facebook account in 2008, began using it more regularly in 2009 and have extended its use starting in 2010,” she said. “The fact that we have already been placed in the same company as some of the country’s leading business schools motivates us to identify even more ways that we can spread the word about FIU Business through these new communication tools.”