Wertheim Wisdom Wednesday: Alumnus Eric Maldonado highlights opportunities, challenges of selling in the COVID-19 era.

Wertheim Wisdom Wednesday: Alumnus Eric Maldonado highlights opportunities, challenges of selling in the COVID-19 era.

New technology and working from home has revolutionized the practice of selling, changing the way sales professionals connect with potential clients in the COVID-19 era. Recognizing the impact technology and distance work can have on sales strategy will be key to leveraging advantages–and avoiding pitfalls. These were some of the insights shared by Eric Maldonado, […]

FIU marketing students capture top national honor.

FIU marketing students capture top national honor.

The FIU Business collegiate chapter of the American Marketing Association (AMA) has brought home a prestigious national victory: the International Collegiate Chapter of the Year Award, earning the top slot over more than 350 AMA collegiate chapters. The announcement came as AMA FIU joined dozens of other schools for the organization’s International Collegiate Conference in […]