FIU Business and MIT Sloan aim innovative marketing strategies at specific student demographics.

“Targeting the Market,” an article showcasing the award-winning Uncommon Thinkers branding campaign for the College of Business Administration at Florida International University (FIU) appears in the May/June 2010 issue of BizEd. This prestigious bi-monthly magazine, published by the Association to Advance Collegiate Schools of Business (AACSB), is read by members and partners in 76 countries […]

FIU Business’s use of social media wins national award.

For the second consecutive year, Florida International University’s (FIU) College of Business Administration was selected as the winner of the National Association of Graduate Admissions Professionals’ (NAGAP) award for promotional excellence, the longest-standing award granted by the organization. No other school has won the award twice since its initial presentation in 1998. According to the […]

FIU College of Business breaks new ground with “Uncommon Thinkers” Facebook application

Are you more of a revolutionary than a visionary? Maybe you fit in with the creative crowd instead. A new Facebook application (http://apps.facebook.com/uncommonthinkers) created by Florida International University’s College of Business Administration will let you know. As part of the business school’s award-winning “Uncommon Thinkers” campaign, the Facebook application asks users a series of questions […]

FIU Business “Uncommon Thinkers” branding campaign wins national award

Florida International University’s College of Business Administration has been selected as the winner of the National Association of Graduate Admissions Professionals’ (NAGAP) 2009 Award for Promotional Excellence. The Promotional Excellence Award recognizes best practices in the area of graduate enrollment management. This year’s topic was Branding a Graduate School or Program. FIU’s business school is […]

College seizes on creative marketing and recruiting techniques that speak to digital generation.

From cell phones to Blackberries to social networking, today’s college students of all ages stay connected. To alert prospects to what the College of Business Administration has to offer—ranked programs, well-respected faculty, expert career services, and much more—requires a savvy strategy that takes into account changing communication preferences. The college has fashioned such an approach, […]

Web site celebrates—and entices—Uncommon Thinkers.

Luis Casas With enrollment numbers in the College of Business Administration climbing impressively, Luis Casas, director of marketing and recruiting, continues to find inventive and effective ways to raise awareness about the college’s unique programs. He also zeroes in on the traits a potential student would need to consider attending Florida International University. “Even though […]