FIU Business’s use of social media wins national award.

For the second consecutive year, Florida International University’s (FIU) College of Business Administration was selected as the winner of the National Association of Graduate Admissions Professionals’ (NAGAP) award for promotional excellence, the longest-standing award granted by the organization. No other school has won the award twice since its initial presentation in 1998.

According to the guidelines, “the winning entry will most clearly demonstrate best practices for other graduate enrollment management professionals.” The 2010 topic was “Best Use of Social Media.” In 2009, when the topic was “Branding a Graduate School or Program,” FIU Business won for its “Uncommon Thinkers” campaign.

From left to right, Cristy Calderon-Coto, recruiter, University Graduate School; Casas; and Allison McComb, associate director, University Graduate School

Citation and conference presentation highlight the business school’s multiple uses of social media.

On April 24, 2010, during the 23rd NAGAP Annual Conference, held in San Francisco, California, Luis Casas, the college’s director of marketing, communications and recruiting, accepted the award from Joanne Canyon-Heller, NAGAP’s vice president and director of graduate admissions, Roosevelt University, Chicago, Illinois. In her remarks, Canyon-Heller praised the college for being strategic and proactive in using social media to enhance its brand awareness, provide better customer service and increase graduate enrollment numbers, while at the same time reducing operating costs and increasing productivity.

“The college is honored to have received this award two consecutive years,” said Joyce J. Elam, executive dean. “It validates that we are succeeding in our innovative efforts to get the word out about our programs, in particular by employing technology-enabled, out-of-the-box thinking.”

Luis Casas presents “Social Media Revolution: Is Your ‘Status’ Updated?” at the 23rd NAGAP Annual Conference, held in San Francisco, California. At the conference, FIU Business won the award for promotional excellence for its innovative use of social media.

Casas also presented at the conference on the topic “Social Media Revolution: Is Your ‘Status’ Updated?”

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