Entrepreneur combines passion and pragmatism.

For Mariano de Socarraz (BBA ’89), founder and CEO of CorePlus, LLC, a specialty pathology lab, business success requires finding something you can be passionate about without losing the discipline of developing a business plan, talking to mentors and having a vision of where you are headed. It has worked for him. In fact, he has been recognized at the college’s Entrepreneurship Hall of Fame as the 2010 inductee in the “Founder” category. Watch the video to find out more about what his company does, its funding history and how creating an image helps him see where he wants to go.

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