Jose Tillan (BBA '90) named general manager/executive vice president of MTV Tr3s.

José Tillán
José Tillán

NEW YORK, May 18 /PRNewswire-HISPANIC PR WIRE/ — Stephen Friedman, general manager of MTV, announced today that Jose Tillan (BBA ’90) has been appointed to the position of general manager /executive vice president of MTV Tr3s. Tillan will be based in New York City and Miami, reporting to Friedman.

Tillan, who was senior vice president of content and creative for MTV/VH1 Latin America, will remain involved with the networks and will serve as executive producer of Los Premios MTV 2009 reporting to Sofia Loannou, managing director of MTV Networks Latin America.

Tillan joins MTV Tr3s with an incredibly rich and diverse background in the Latin music and television industry. In this position, he will work closely with the MTV Tr3s team to continue building premiere destinations for Latino audiences living in the United States. He will oversee all aspects of the business, including the overall content strategy of the channel and the development of branded entertainment.

“Jose’s impressive knowledge of the audience, his business acumen and passion for music make him the perfect person to lead the creative and strategic direction of MTV Tr3s moving forward. He will help us transform Tr3s and MTV in partnership with our trendsetting Latino audience,”  Friedman said.

“I am very happy to join MTV Tr3s and be a part of the MTV Familia! The duality of growing up as a Latino in the United States combined with my broad music background makes this an incredibly exciting opportunity. The network will continue to further its commitment to be the home for young Latinos in the United States with a well balanced mix of long-form content and music. MTV Tr3s organically combines their tradition and roots with their new and unique cultural identities—a space this audience relates to in Spanish and English, while their American and Latin worlds comfortably converse with each other. I wish I’d had MTV Tr3s when I was growing up,” Tillan said.

As head of content and creative for MTV/VH1 Latin America, Tillan was instrumental in the regionalization of MTVN Latin America, which included establishing creative and production centers in Buenos Aires to service both Latin America and other MTVN channels around the world. He has also been pivotal in shaping MTVN Latin America’s content and music strategies, as well as creating landmark franchises for MTVN Latin America. Tillan spearheaded the networks’ multi-award winning Unplugged series with artists such as Shakira, Mana, Alejandro Sanz, La Ley, Diego Torres, Ricky Martin and Julieta Venegas, which have generated worldwide sales of over 10 million units and have won various Grammys and Latin Grammys. Since the inauguration of Los Premios MTV in 2002, Tillán has delivered stellar musical performances and appearances for the global event with artists such as Juanes, Paulina Rubio, Daddy Yankee, Carlos Santana, Evanesence, Metallica, The Beastie Boys, Nelly Furtado, Gustavo Cerati, Katie Perry, Alejandro Sanz, Calle 13 and The Black Eyed Peas, among others.

Before joining MTV Latin America, Tillan was president of MATT Entertainment, a boutique artist management company. He holds a degree in international marketing and business administration from Florida International University and is a professional musician, writer and producer. Tillan has also served as the Ppresident of the Florida Chapter of the National Academy of Recording Arts and Sciences (NARAS) and is currently a national trustee for the same organization. In 2007, he was inducted into the Miami Dade College Hall of Fame for his merits in the entertainment field and received a Latin Grammy as video producer of Ricky Martin: MTV Unplugged. In 2008, he received his second Latin Grammy for the production of Julieta Venegas: MTV Unplugged.

About MTV Tr3s
MTV Tr3s ( is available in broadcast in 7 million Hispanic TV households and 38 million total TV households, making it the most-widely distributed TV network dedicated to super-serving today’s bicultural Latino youth. MTV Tr3s programming is rooted in the fusion of American and Latino music, cultures, lifestyles and languages. Music programming is at the core of MTV Tr3s and the channel features hitmakers, emerging artists and new sounds that resonate with young U.S. Latinos. In addition to music programming, the MTV Tr3s programming slate also features lifestyle series, news, documentaries and other long-form programs that celebrate US Latino hybrid identity and culture.

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