Prominent FIU alums shared lessons learned, insights and successes with students.

Prominent FIU alums shared lessons learned, insights and successes with students.

Two high-profile College of Business graduates returned to FIU, sharing the importance of passion, determination and emotional intelligence–must-haves to stay ahead of the curve in the business world–with sales and marketing students. Michael Kappitt (BAAC ’92), president of Carrabba’s Italian Grill, and Eric Maldonado (BBA ’86), managing director of sales at information and analysis firm […]

Consistent excellence keeps AMA@FIU in international Top Ten for over a decade.

Consistent excellence keeps AMA@FIU in international Top Ten for over a decade.

The winning streak continues for the American Marketing Association’s FIU Collegiate Chapter, AMA@FIU, with its 14th consecutive Top Ten Chapter award. The honor was bestowed at the 38th annual AMA International Collegiate Conference, held March 17-19 in New Orleans. Two College of Business students also placed #1 in individual categories. “It’s an incredible feat to […]

Marketing students prepare for the job search at FIU career fair.

Marketing students prepare for the job search at FIU career fair.

Networking and making a favorable impression are key when looking for an internship or a job, and for students, it’s never too early to start honing those skills. That’s why College of Business marketing professor Anna Pietraszek centered her February 12 Marketing Yourself in Today’s Competitive Job Market class at the FIU Career Services Career […]

FIU student marketing agency and AMA chapter score high-profile clients and national awards.

Research. Strategize. Create. Execute… and learn from errors made along the way. Rolling up your sleeves to put marketing ideas into practice for real-world clients is the purpose behind the American Marketing Association’s (AMA) Roaring Concepts, the College of Business’ student-run marketing agency. Managed by students who are members of the AMA’s FIU Collegiate Chapter […]

College of Business alumnus talks creative marketing, consumer intelligence and branding success.

Delivering the right message at the right time to consumers has always been a challenge for marketers. Add to that a fast-changing media landscape and increased reliance on social media and the battle becomes even tougher. That’s where creativity and analytics take on leading roles, Michael Kappitt, CMO of restaurant company Bloomin’ Brands, told FIU […]

Top-Ranked FIU AMA Collegiate Chapter hosts 6th Annual Regional Conference

With a social media star as its keynote speaker, Florida International University’s (FIU) American Marketing Association collegiate chapter brought home its theme, “The Power of Handheld Marketing,” at its annual regional collegiate conference, held November 15, 2013 at the College of Business. Jessi Smiles, who turned her Vine following of over 2 million into a […]

Students celebrate a night of “Roary-ing” success.

As the spring semester at Florida International University (FIU) drew to a close, students, faculty and alumni gathered at the College of Business for “Roary-ing Into Success,” the name of this year’s annual awards presentation and celebration. Over 150 people attended the event. “It’s gratifying to have an opportunity to recognize not only organizations, but […]

Business students capture record number of awards at International AMA Collegiate Conference.

The 35nd Annual International AMA Collegiate Conference proved a winner, 16 times over, for the AMA chapter in the College of Business at Florida International University (FIU). “Live the Marketing Life” was the theme of the event, held in New Orleans, Louisiana, March 21-23, 2013, at which more than 300 chapters competed. Chapter awards set […]

Fall Commencement celebrates excellence.

For 1083 students in the College of Business at Florida International University (FIU), December 12, 2012, was a landmark day. Years of dedicated study, often while juggling work and family responsibilities, translated into college degrees—689 of them from the R. Kirk Landon Undergraduate School of Business and 394 from the Alvah H. Chapman Jr. Graduate […]

FIU Business makes its mark at Spring Commencement.

More than 1,100 students in the College of Business Administration at Florida International University (FIU) graduated in Spring Commencement ceremonies on Tuesday, May 1, 2012. In the afternoon, 746 business students received their bachelor’s degrees; 411 graduate students, two of them new PhDs, graduated in the evening. Four new Worlds Ahead Graduates come from FIU […]